Savannah Beauty Soap – Pakistan
For years, a woman’s beauty has been the product of layers of artificial make-up or cosmetics used to enhance her features. Gone are the days when natural beauty was what attracted people. Savannah by IFFCO, with its range of premium products, strives to break through and bring the focus back on the natural beauty of every woman.
This is portrayed in a brand new TVC showcasing a young and beautiful woman played by Sadaf Kanwal. Sadaf leaves home each day looking impeccable and with a lovely fragrance surrounding her. She uses minimal make-up and is comfortable and confident as she goes about her day. A young man, played by Emmad Irfani, is smitten by her natural looks and the mysterious yet alluring fragrance that hits him every time he is near her. He tries to find out more about her, and notices her walking into the IFFCO Fragrance lab. The TVC then highlights the secret behind Sadaf’s beauty; she uses Savannah’s beauty soaps.
In the final scene, Sadaf confidently walks into a party and passes Emmad. Yet again he is mesmerized by the natural fragrance and approaches her to return a bracelet she had dropped on the road. Her committment to look beautiful every day with Savannah beauty soaps is highlighted through the slogan – main khoobsoorat har roz!
This latest TVC highlights a range of beauty soaps by IFFCO called Savannah curated for today’s woman who believes in natural beauty and is confident in her own skin. She has a range of soaps to choose from including London Passion, Paris Romance and Arabian Bliss. Made with exotic oils, herbs and Shea Butter, Savannah’s beauty soaps help rejuvenate the skin, bringing out its natural beauty and radiance, while pampering the senses.